Alison Abate Black
Crafting strategy-backed brands from concept to launch.
Brand Design & Art Direction
Specialties B2B & B2C startups in Healthcare, Wellness, FemTech, Mental Health, FinTech, PropTech, SaaS, and the Venture Capital Firms that fund them.
Ethos My dance teacher used to say that hitting the right move at the right moment was called being “in the pocket.” That’s what I’m on the search for as a Creative. That moment when business goals, brand strategy, and visual elements are in sync. The moment my gut suddenly says “yes, that’s it.”
Media. Collective. Consultancy.
The Maybe works to dismantle dominant narratives and elevate new voices to expand what’s possible.
IVF Financing and Support
Sunfish brings expert guidance (financial, administrative, and emotional) to the IVF journey.
Brand Spotlight
Gliss Wellness
Gliss Wellness offers a mid-life medical experience for women—anytime, anywhere.
The Logo Vault
With a decade of brand-building experience, I specialize in creating brand systems that align creative outputs with business objectives.
Logo Spotlight
Teal Health’s At-Home Self-Collect Cervical Cancer Screening Teal Wand™ received FDA approval in 2025 🎉
Cervical cancer is preventable 93% of the time, but 1 in 3 women is currently under-screened due to the unpleasant experience of a Pap smear.
Results
Teal Health raised $23M, completed a nationwide clinical trial, achieved FDA Breakthrough Device Designation, and obtained a $1.6M SBIR grant.
Venture Capital Firm
Solving the nation’s toughest challenges through government partnerships.
Dermatologist
An inclusive, luxury dermatology practice.
On-Demand Healthcare
An app to schedule a verified doctor to come to your door.
Venture Capital Firm
Pre-seed capital for companies that benefit the 99%.
Commercial Real Estate
You can expect more from a Sage building.
IT Services & Consulting
Co-Creating AI-First Digital Products
P22 Mackinac Pro is my favorite typeface.
I'm a Pisces Sun 🌞 & Libra Moon 🌝
Hot take: InDesign doesn't get enough love.
I love to dance 🪩
Scrapbooking is my creative outlet.
Cooking is therapy 🌮
My most awe-inspiring moment: seeing The Last Supper
P22 Mackinac Pro is my favorite typeface. I'm a Pisces Sun 🌞 & Libra Moon 🌝 Hot take: InDesign doesn't get enough love. I love to dance 🪩 Scrapbooking is my creative outlet. Cooking is therapy 🌮 My most awe-inspiring moment: seeing The Last Supper
Hi, I’m Alison!
At the heart of who I am as a Creative is a commitment to making brand strategy sparkle. I'm driven by curiosity, always seeking to understand what makes the brand tick in hopes of allowing those insights to inform each creative choice. I bring a strong sense of compassion to my work, prioritizing active listening to understand both spoken and unspoken needs. I stick to my principles, ask tough questions, take pride in my work, and believe that kind and courageous honesty produces the most successful outcomes.
Having designed for startups like Teal Health, Midday, Gliss Wellness, and Candlelit Care, I’m deeply passionate about women’s health, wellness, and self-advocacy. When I’m not working with startups and small businesses, I’m taking a walk, trying a new restaurant, or indulging in my love for Bravo.
Sometimes, I let my (4) Substack followers read my journal: The Follow Through
Brand Identity Systems
Art Direction
Workshop Facilitation
Competitive Auditing
Client Communication and Presentations
Scope and Timeline Management
AI Prompting and Generative AI
Color Theory and Typography
Vendor, Image, and Illustration Sourcing
Foundational Knowledge of UX and UI
Software
Creative Adobe Creative Cloud, Canva, Figma
AI Adobe Firefly, ChatGPT, Claude, Gemini, Grok, Midjourney, Perplexity (and more)
Project Management Asana, Basecamp, Google Workspace, Harvest, Microsoft Office, Salesforce
Communication Google Meet, Keynote, Loom, Microsoft Teams, Slack, Zoom
Web Platforms Squarespace, Webflow
Animation After Effects, Lottie for Figma