Meet the moment.

Project 03. — 2025

Commonweal

Helping category-winning companies partner with government to solve the nation’s toughest challenges.

SERVICE
Venture Capital Firm

BRAND FOCUS
Meet the moment.

Commonweal helps early-stage companies partner with government to solve the nation’s challenges.

With a nuanced understanding of government, Commonweal guides founders to find the right moment, rally the right people, and move all the necessary pieces into place to solve the toughest challenges facing America.

Nate Loewentheil, Founder and Managing Partner, served in the Obama White House as a Special Assistant to the President at the National Economic Council, where he advised President Obama on emerging technology. Along with General Partner Ron Bloom, Nate contacted C42D to develop a comprehensive rebrand strategy for Commonweal Ventures. They accelerate growth for early-stage companies by tapping into unique government strengths like scale, credibility, regulatory power, and funding. Commonweal invests $500,000 to $2 million in pre-seed and seed stage companies.

RESULTS

Commonweal re-launched in April 2025

MY ROLE
Visual Strategy & Art Direction
Brand Design

THE C42D TEAM
Brand Strategy Mannafest Media
Digital Design TJ Knight

Moodboard

"We bring together circumstances, people, and insights, to reveal big opportunities for founders’ growth and success. We can see how everything fits — and piece it together with precision."

Visual Strategy

"We guide founders to find the right moment, rally the right people, and move all the necessary pieces into place to solve the toughest challenges facing America."

Color
A patriotic palette inspires a sense of urgency. Bright red ignites passion and drives momentum, while burgundy, often used in prestigious, collegiate settings, adds an air of established credibility, crucial in the competitive world of venture capital. These bold hues are balanced by light blue, warm gray, and white, representing open communication, intuitive decision-making, and humble leadership. A cool black grounds the palette, signifying determination, focus, and authority. Together, these colors unite founders, investors, and government in advancing American innovation for the common good.

Graphic Elements
Concentric circles that come together in harmony are the focal point of their graphic style. At the center of each circle lies a core that generates a pulsing ripple effect. Shapes converge at a central point, the right moment, while others expand outward. This expansion conveys how we facilitate an acceleration of progress at scale and amplify impact. This visual metaphor illustrates Commonweal as a force multiplier, fostering strong, strategic, and enduring partnerships that unlock value across local, state, and federal government levels.

Photography
Photography showcases the formation of strategic partnerships with a shared purpose, embodying the fundamental hopefulness and forward momentum that drives American progress and innovation.

We anchored to a star motif in all three concepts to symbolize excellence, achievement, and guidance. It implicates Commonweal as a North Star for the companies they work with. In the final concept, a flag leads the way by rising to the occasion. The Commonweal team, network, and their portfolio companies navigate shifting political landscapes and face big challenges together. They’re not just walking, they’re advancing with intention, foresight, finesse, and a deep commitment to our country.