Crafting intentional brands for small businesses that enrich lives and lifestyles. 

Makers

Boutiques

Photographers

Wellness Gurus

Florists

Coffee and Tea Shops

Bakers

Jewelry Makers

Wedding Experts

Makers Boutiques Photographers Wellness Gurus Florists Coffee and Tea Shops Bakers Jewelry Makers Wedding Experts

Hi, I’m Alison

I have over 15 years of design experience and have specialized in crafting brands for 8 of them, most recently at a studio where I led the brand building process. (you can see that work on my portfolio page!).

ENRICHING LIVES and LIFESTYLES MEANS THAT they might not need you, but they want you. AND THAT’S GOOD 

 

YOU'RE A SERVICE PROVIDER 

Their cousin is a wedding photographer, but your vibe and portfolio are their perfect fit. 

YOU'RE A SHOP OWNER 

They could make coffee at home, but coming to your shop starts their day a bit brighter. 

YOU'RE A MAKER 

They found earrings on Amazon, but supporting a small businesses with the quality of jewelry you create is a priority. 

Your business makes your consumer’s heart happy (and aligns with their values!).  

Sign up

Branding Services

Brand Intensive

The Shot of Espresso

My comprehensive, strategy-first approach will visualize your core values, wow your ideal consumer, attract new income, and give you the confidence to raise your prices. 

  • Week 1: Intro Call, Questionnaire Completion, and Visual Strategy
    Week 2: Design
    Week 3: Refinements

    Timelines are contingent on your prompt feedback and attention. 

  • Deposit: 50%
    Balance due prior to final asset delivery.

    • Intro Call

    • Brand Questionnaire

    • Abbreviated Visual Strategy Document (includes Moodboard)

    • Core Identity System 

      Logo System, Color Palette, Typography, Graphic Elements, Photography Style Guidance

    • 2 Rounds of Revisions

    • Final Files (EPS, PNG, SVG)

    • Abbreviated Brand Guideline Document (up to 15 pages)

    • Printing

    • Licenses for fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.

    • Source / Raw Files

For you if…

You have a clear vision of what you’re looking for, and you’re ready to work together and make decisions fast! 

Get STarted

Essential Branding

The Flat White

My comprehensive, strategy-first approach will visualize your core values, wow your ideal consumer, attract new income, and give you the confidence to raise your prices. 

  • Weeks 1-2: Intro Call, Questionnaire Completion, and Visual Strategy
    Weeks 2-4: Design
    Weeks 3-5: Refinements

    Timelines are contingent on your prompt feedback and attention. 

  • Deposit: 50%
    Balance due prior to final asset delivery.

    • Intro Call

    • Brand Questionnaire

    • Visual Strategy Document (includes Moodboard)

    • Core Identity System 

      Logo System, Color Palette, Typography, Graphic Elements

    • Photography

      Stock Photography Library (20 Selects) and Custom Photoshoot Style Guidance 

    • Social Media Profile Imagery and Banners (Instagram, Facebook, TikTok, Pinterest)

    • Website Favicon

    • 2 Rounds of Revisions

    • Final Files (EPS, PNG, SVG)

    • Brand Guideline Document (up to 25 pages)

    • Choice of 3 Touchpoints 

      ie. stationery, packaging, collateral, social media templates, etc.

    • Printing

    • Licenses for fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.

    • Source / Raw Files

For you if…

You’re ready to invest in your business by partnering with a specialist and transforming your entire brand to reflect your values and expertise. 

Get STarted

Robust Branding

The Chai Latte

My comprehensive, strategy-first approach will visualize your core values, wow your ideal consumer, attract new income, and give you the confidence to raise your prices. 

  • Weeks 1-3: Intro Call, Questionnaire Completion, and Visual Strategy
    Weeks 3-5: Design and Tagline Development
    Weeks 5-6: Refinements

    Timelines are contingent on your prompt feedback and attention. Timelines are contingent on your prompt feedback and attention. 

  • Deposit: 50%
    Balance due prior to final asset delivery.

    • Intro Call

    • Brand Questionnaire

    • 1 Hour Brand Workshop

    • Visual Strategy Document (includes Moodboard)

    • Core Identity System 

      Logo System, Color Palette, Typography, Graphic Elements

    • Photography

      Stock Photography Library (40 Selects) and Custom Photoshoot Style Guidance 

    • Social Media Profile Imagery and Banners (Instagram, Facebook, TikTok, Pinterest)

    • Website Favicon

    • 2 Rounds of Revisions

    • Final Files (EPS, PNG, SVG)

    • Brand Guideline Document (up to 40 pages)

    • Choice of 5 Touchpoints 

      ie. stationery, packaging, collateral, social media templates, etc.

    • Printing

    • Licenses for fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.

    • Source / Raw Files

For you if…

You’re ready to invest in your business by partnering with a specialist and transforming your entire brand to reflect your values and expertise. 

Get STarted

Additional Services

à la carte

Consulting

My comprehensive, strategy-first approach will visualize your core values, wow your ideal consumer, attract new income, and give you the confidence to raise your prices. 

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

    • Physical printing

    • Licenses for fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.

    • Source / Raw Files

Add On

Squarespace Site*

My comprehensive, strategy-first approach will visualize your core values, wow your ideal consumer, attract new income, and give you the confidence to raise your prices. 

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

    • Physical printing

    • Licenses for fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.

    • Source / Raw Files

*Website design is available exclusively to clients who’ve booked a branding package.

Let’s work together!

Interested in working with me? Fill out some info and I’ll be in touch shortly! I can't wait to make magic together 🧚

Questions?

For all business inquiries please email:
alisonabate@gmail.com

Get Connected

In the meantime, follow me on Instagram and Pinterest.

FAQs

  • After leading branding projects at part a studio for 8+ years, I am a well-oiled machine! Timelines ensure I deliver the best results possible. I'll put together a timeline tailored to your project with specific dates so you can look forward to launching your new brand. Be sure to let me know if you have an ideal launch date. Timelines are contingent on your prompt feedback and attention. 

  • I use Loom videos (accompanied by a PDF) to send presentations, but I am always happy to set up a follow-up call if you have questions. 

  • Sure! I can provide you a custom quote to add on more touchpoints to your project.

  • Rather than burdening you with retainer hours you may not use, we can schedule a half or full-day intensive to address any updates you need! 

  • Finding the right words can be difficult, especially if something feels off. Honest, direct, and kind feedback that is based in strategy will get us to the finish line. When presentations are delivered to you, I will outline feedback best-practices to help you communicate your thoughts! 

  • You do! As part of my contract, I assign rights to you, but maintain the right to post my work as part of my portfolio and on social media.

  • They are not.

Etsy Shop

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