Intentional brands for small businesses that enrich lives and lifestyles.
Makers
Boutiques
Photographers and Videographers
Wellness Gurus
Wineries and Breweries
Florists
Coffee and Tea Shops
Restaurants and Bars
Bakers
Jewelry Designers
Wedding and Event Experts
Interior Designers
Art Galleries
Makers Boutiques Photographers and Videographers Wellness Gurus Wineries and Breweries Florists Coffee and Tea Shops Restaurants and Bars Bakers Jewelry Designers Wedding and Event Experts Interior Designers Art Galleries
“Do I enrich lives and lifestyles?”
I bet you do
You’re a service provider.
Their cousin knows their way around a camera, but your portfolio is the perfect fit for their wedding.
You’re a shop owner.
They could make coffee at home, but coming to your shop starts their day a bit brighter.
You’re a maker.
They found earrings online, but supporting a small businesses that sells quality jewelry is a priority.
Your business makes your consumer’s heart happy
(and aligns with their values!).
“Okay, that sounds like me,
but why should I work with you?”
See: a very millennial-coded photo of me ✨
Big-brand expertise, tailored to your small business
After leading branding from concept to launch at a creative studio for 8 years, I’m channeling that same insight and creative direction toward small businesses ready to grow with intention.
Your business may or may not have the same needs as a startup, but you sure do need the same attention to detail and a brand built with understanding, care, and creative vision. You can see my proven track record on my portfolio page.
I'm a Pisces Sun 🌞 & Libra Moon 🌝
I love to dance 🪩
Scrapbooking is my creative outlet.
Cooking is therapy 🌮
My most awe-inspiring moment: seeing The Last Supper
My guilty pleasure is The Real Housewives of... anywhere 📺
I started designing at 14!
I'm a Pisces Sun 🌞 & Libra Moon 🌝 I love to dance 🪩 Scrapbooking is my creative outlet. Cooking is therapy 🌮 My most awe-inspiring moment: seeing The Last Supper My guilty pleasure is The Real Housewives of... anywhere 📺 I started designing at 14!
Attract perfect-matches. Increase traffic. Raise prices.
Branding Services
Brand Intensive
The Shot of Espresso
A quick, focused hit of brand clarity. Perfect for new businesses who want to launch with a confident, cohesive look that captures their essence. No over-complication, just strong foundations.
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You will receive a custom, dated schedule upon booking. Timelines are contingent on your prompt feedback and attention.
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Deposit: 50%
Balance due prior to final asset delivery. -
Intro Call
Brand Questionnaire
Abbreviated Visual Strategy Document (includes Moodboard)
Core Identity System
Logo System, Color Palette, Typography, Graphic Elements
Basic Photography Style Guidance
1 Round of Revisions
Final Files (EPS, PNG, SVG)
Brand Essentials PDF - AKA an Abbreviated Brand Guideline Document (up to 12 pages)
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Printing
Licenses for fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.
Copywriting
Source / Raw Files
For you if…
You have a clear vision for your brand. You’re ready to collaborate, move quickly, and make quick decisions along the way!
Essential Branding
The Flat White
My comprehensive, strategy-first approach will visualize your core values, wow your ideal consumer, attract new income, and give you the confidence to raise your prices.
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You will receive a custom, dated schedule upon booking. Timelines are contingent on your prompt feedback and attention.
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Deposit: 50%
Balance due prior to final asset delivery. -
Intro Call
Brand Questionnaire
Visual Strategy Document (includes Moodboard)
Core Identity System
Logo System, Color Palette, Typography, Graphic Elements
Photography
Stock Photography Library (20 Selects) and Custom Photoshoot Style Guidance
Social Media Profile Imagery and Banners (Instagram, Facebook, TikTok, Pinterest)
Website Favicon
2 Rounds of Revisions
Final Files (EPS, PNG, SVG)
Brand Guideline Document (up to 25 pages)
Choice of 3 Touchpoints (design only)
ie. stationery, packaging, collateral, social media templates, etc.
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Printing
Licenses for fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.
Copywriting
Source / Raw Files
For you if…
You’re ready to invest in your business by partnering with a specialist to transform your brand into one that reflect your values and expertise.
Robust Branding
The Chai Latte
The full experience: slow-brewed and layered. We’ll dig even deeper into your customers and strategy to create a brand that feels ready to grow with your business.
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You will receive a custom, dated schedule upon booking. Timelines are contingent on your prompt feedback and attention.
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Deposit: 50%
Balance due prior to final asset delivery. -
Intro Call
Brand Questionnaire
1 Hour Brand Workshop
Consumer Research
Visual Strategy Document (includes Moodboard)
Core Identity System
Logo System, Color Palette, Typography, Graphic Elements
Photography
Stock Photography Library (40 Selects) and Custom Photoshoot Style Guidance
Social Media Profile Imagery and Banners (Instagram, Facebook, TikTok, Pinterest)
Website Favicon
2 Rounds of Revisions
Final Files (EPS, PNG, SVG)
Brand Guideline Document (up to 40 pages)
Choice of 5 Touchpoints (design only)
ie. stationery, packaging, collateral, social media templates, etc.
30 Days of Post-Launch Support
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Printing
Licenses for fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable.
Copywriting
Source / Raw Files
For you if…
You’re ready to go all in by building a brand that’s intentional, timeless, and deeply aligned with where you’re headed.
With a brand that visually expresses your personality and core values, consumers will instantly understand what you have to offer.
Additional Services
A little extra support to take your brand further. From refining what’s already working to bringing your vision online, these services help you show up with clarity, consistency, and confidence.
à la carte
Brand Audit
A strategic brand check-up that identifies what’s working and what’s not to help you elevate consistency, clarity, and connection with your audience.
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You will receive a custom, dated schedule upon booking. Timelines are contingent on your prompt feedback and attention.
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Deposit: 50%
Balance due prior to final asset delivery. -
1 Hour Discovery Call
Brand Questionnaire
Comprehensive Review of Existing Brand Materials and Digital Presence
Visual Competitive Landscape Analysis (3-5 competitors)
Written Report (Up to 5 Pages) Covering:
What's Working
What's Not Working
Brand Consistency
Opportunities for Improvemet
Recommendations
1 Hour Walkthrough of Findings
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Visual Brand Design or Brand Strategy Development
Copywriting or Content Creation
Customer Research or Surveys
Website Functionality Testing
Print or Production File Review
Add-On
Squarespace Site*
A Squarespace site built to match your new brand. Perfect for turning your visual identity into a functional, easy-to-maintain online presence.
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The timeline of your Squarespace site is dependent on the size of your site. You will receive a custom, dated schedule upon booking. Timelines are contingent on your prompt feedback and attention.
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The price of your Squarespace site depends on the size of your site.
Deposit: 50%
Balance due prior to site launch. -
Web Kickoff Call
Web Questionnaire
Up to 8 pages (Home, About, Services, Contact, etc.)
Mobile Design
Basic SEO Setup Using Squarespace’s Tools (page titles, descriptions, H1 tags)
Google Analytics
Contact Form Integration
Social Media Link Integration
1 Hour Walkthrough
2 Rounds of Revisions
2 Weeks of Post-launch Support
Add-on Options:
E-commerce (product pages, cart, checkout):
Blog
Email marketing Integration
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Copywriting and Content
Domain and Hosting Purchases
Site Maintenance (past bug shake-out period)
*The Squarespace Site Add-on is available exclusively to clients who’ve booked a branding package.
“Working with Alison is the best! If you’re looking for a knowledgeable creative, she’s your girl. She helped me bring my brand to life and I couldn’t be more grateful for her fantastic work.”
Christa Pascucci
Owner, Patched
Are you ready to visualize your magic?
Interested in working with me? Fill out some info and I’ll be in touch shortly! I can't wait to make magic together 🧚
Questions?
For all business inquiries please email:
alisonabate@gmail.com
FAQs
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Before we begin, I’ll need your completed questionnaire. You should have a clear understanding of your target audience, mission, and products or services. You’ll also need to have your business name finalized.
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After leading branding projects at part a studio for 8+ years, I am a well-oiled machine! Timelines ensure I deliver the best results possible. I'll put together a timeline tailored to your project with specific dates so you can look forward to launching your new brand. Be sure to let me know if you have an ideal launch date. Timelines are contingent on your prompt feedback and attention.
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On a case-by-case basis, I offer rush fees for The Flat White and The Chai Latte packages. Rush timing is not available for The Shot of Espresso package.
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I do not offer logo-design only. Successful visual brands are the sum of their parts, built upon strategy and carefully crafted.
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Rather than burdening you with retainer hours you may not use, we can schedule a half or full-day intensive to address any updates you need!
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Sure! I can provide you a custom quote to add on more touchpoints to your project.
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I use Loom videos (accompanied by a PDF) to send presentations, but I am always happy to set up a follow-up call if you have questions.
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Finding the right words can be difficult, especially if something feels off. Honest, direct, and kind feedback that is based in strategy will get us to the finish line. When presentations are delivered to you, I will outline feedback best-practices to help you communicate your thoughts!
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If you’re not happy after two rounds of refinement, we can continue to refine at an hourly rate as outlined in my contract.
My questionnaire and visual strategy process are in place to help prevent this, so 2 refinement rounds are usually plenty to get things right!
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You do! As part of my contract, I assign rights to you, but maintain the right to post my work as part of my portfolio and on social media.
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Payments come in 2 waves. There is a 50% non-refundable deposit that is paid up front in order to secure your spot with me, and the 50% remainder that can be paid on the estimated end date OR when the project is complete (whichever comes first).
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They are not. I only take on a certain amount of clients per month, giving each of my clients the time their brand deserves to develop. Your deposit secures your spot in my schedule, so I can dedicate that time to you!
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You must have all website content ready to go by our start date. Failure to do so could result in rescheduling the project to a later date. If you don’t know where to start, we can talk through how to get there!
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At this time, I only use Squarespace and believe it is an amazing tool for small businesses.
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No. For hosting, you will need to purchase a Squarespace plan. We can go through this process when you are ready to launch your site.
For domains, you will need to purchase your own and provide me with the permissions to access the account (if you do not purchase your domain through Squarespace). GoDaddy integrates well with Squarespace.