PORTFOLIO
ABOUT
SUBSTACK
Alison Abate Black
Brand Design & Art Direction
Tune In
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Stand Up
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No Filters
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Keep It Kind
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Celebrate Plot Twists
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Tune In — Stand Up — No Filters — Keep It Kind — Celebrate Plot Twists —
Gliss Wellness offers a new mid-life medical experience for women—anytime, anywhere.
Gliss provides personalized care that guides women through menopause, perimenopause, and all of mid-life’s health challenges.
Their ethos is rooted in the belief that transitions in a woman’s life, whether entering menopause, watching children grow, or stepping into new roles like caring for aging parents, are moments worth honoring, not hiding. It’s a celebration of the in-between space that is vibrant, emotional, and messy, but always full of possibility. The brand invites women to feel seen and empowered as they move through these chapters with grace. Every visual choice, from bright citrus colors to candid photography and fluid graphics, reinforces a sense of warmth and confidence. They’re creating a space where women can embrace who they are and who they’re becoming at the same time.
RESULTS
A successful 2024 launch: Gliss is providing virtual care across all 50 States, D.C and Guam
MY ROLE
Visual Strategy & Art Direction
Brand Design
THE C42D TEAM
Brand Strategy Mannafest Media
Digital Design TJ Knight
Brand Guidelines
Hummingbirds symbolize resilience, joy, healing, and vitality, representing the ability to adapt.
Life On, Filter Off
Visual Strategy
This design direction strengthens the Sunfish brand by translating its mission—making fertility support more accessible and compassionate—into a visual language that feels both grounded and hopeful. The color palette plays a central role: deep and mid-tone olives convey resilience and growth, while citrus yellow and periwinkle blue introduce brightness and emotional warmth. Golden accents evoke optimism and possibility, and soft neutrals bring a sense of maturity, clarity, and transparency. Together, these hues create a calming, trustworthy atmosphere that mirrors the emotional depth of the fertility journey. Combined with sunlit imagery, nature-inspired forms, and approachable typography, the design reinforces Sunfish’s role as a reliable, empathetic partner—elevating the brand experience with care and intention.
PERSONALITY
Vibrant
Considerate
Approachable
Knowledgeable
Accessible
Brand Guidelines
Hummingbirds symbolize resilience, joy, healing, and vitality, representing the ability to adapt.
COLOR PALETTE
The Gliss palette utilizes the lively citrus hues of grapefruit and lime to infuse a vibrant energy, reminiscent of the way citrus flavors awaken the taste buds. Warm raspberries evoke a grounded feeling rooted in sincerity and tenderness, reinforcing a touch of feminine compassion and empathy. Sandy peach hues establish a sense of safety through their approachable natures.
A peek into my brain…
PHOTOGRAPHY
Portraits capture the radiant spirit of the women who have chosen Gliss to improve their lives. Embracing the confidence and wisdom that come with age, the focus is on portraying these women as vibrant, dynamic individuals exuding positivity and inner strength. We seek to convey the warmth of their personalities, emphasizing joy and laughter found in everyday moments.
Patterns & Graphics
Organic patterns and graphic elements express the fluidity of life’s transitions, whether that transition is entering menopause, embracing new life stages, witnessing children grow, or supporting aging parents.
COLOR PALETTE
Highlighting what’s important.
Highlighter Yellow is The Maybe’s brand color, infusing positivity, creativity, and excitement, reflecting a forward-thinking approach to AI. They highlight new voices, new people, and new topics people don’t regularly hear about. Chocolate brown serves as a warm, sophisticated alternative to black, grounding the palette with a sense of stability and approachability. Paired with a vibrant secondary palette, this combination celebrates those new voices, people, and ideas—embracing their freshness and breaking down the intimidation often associated with the unfamiliar.
