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Alison Abate Black

Brand Design & Art Direction

Let’s make meaning together.

GLISS WELLNESS

Gliss Wellness The person who grew these was located in Central grew these was located in Central.

I’m always on the search for the moment a design is “in the pocket.” The moment my gut suddenly says “yes, that’s it.”

Specialties Women’s Health and Wellness, Mental Health, Healthcare, Venture Capital, Fintech

Center Stage

TEAL HEALTH

Teal Health The person who grew these was located in Central grew these was located in Central.

Your Trusted IVF Guide

Sunfish Fertility The person who grew these was located in Central grew these was located in Central.

Greatest Hits: Logo Edition

With a decade of brand-building experience, I specialize in creating systems that balance emotion and logistics. My work is grounded in strategy, shaped by insight, and designed to connect.

Hi,
I’m Alison

At the heart of my design ethos is commitment to making brand strategy sparkle. I'm driven by curiosity, always seeking to understand what makes people tick in hopes of allowing those insights to inform each creative choice. Having designed brands for startups like Teal Health, Midday, Gliss Wellness, and Candlelit Care, I’m deeply passionate about women’s health, wellness, and self-advocacy.

When I’m not working with startups and small businesses, I’m taking a walk, trying a new restaurant, or indulging in my love for Bravo.


Sometimes, I let my (4) Substack followers read my journal.

Adobe Creative Cloud
Figma
Lottie for Figma, Basic After Effects Knowledge
Asana, Basecamp, Salesforce
Google Workspace & Microsoft Office
Squarespace, Webflow
Slack
Harvest
Loom
Keynote
Chat GPT, Claude, Perplexity
Midjourney, Adobe Firefly

Brand Identity Systems
Art Direction
Creative Workshop Facilitation
Client Communication & Presentations
Competitive Auditing
Scope & Timeline Management
Typography
Color Theory
AI Prompting / Generative AI
Vendor, Image, and Illustration Sourcing
Foundational Knowledge of UX and UI

P22 Mackinac Pro is my favorite typeface.

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I'm a Pisces Sun 🌞 & Libra Moon 🌝

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InDesign is my favorite Adobe program.

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I love to dance 💃🏻

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Scrapbooking is my creative outlet.

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Cooking is therapy 🌮

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Seeing The Last Supper was my most awe-inspiring experience.

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Near water is my favorite place to be.

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P22 Mackinac Pro is my favorite typeface. — I'm a Pisces Sun 🌞 & Libra Moon 🌝 — InDesign is my favorite Adobe program. — I love to dance 💃🏻 — Scrapbooking is my creative outlet. — Cooking is therapy 🌮 — Seeing The Last Supper was my most awe-inspiring experience. — Near water is my favorite place to be. —