Brand Strategy — Art Direction — Brand Design

Sage REalty

Sage Realty has been an icon of Manhattan commercial real estate for over 90 years. 
Sage contacted C42D in the midst of repositioning millions of square feet of Manhattan real estate. As part of that process, the firm explored its heritage, its soul, and its future in order to create a new Sage, suited to a new era in commercial real estate.

The Sage brand has received few updates since the 1980s. Attitudes were steadfast and new management wanted to re-invent the brand from the ground up, to present a new company to employees, investors, tenants, agents, and the public. This was a massive undertaking where we had to go deep and wide as well. Finally, the co-working and membership models had upended traditional real estate and were causing a re-shuffling of the expectations of tenants.

Designed as part of the C42D Creative Team

BRAND STRATEGY Jeremy Katz, Ogilvy
CREATIVE DIRECTION DAVID CARD
ART DIRECTION & BRAND DESIGN ALISON ABATE