Brand Strategy — Art Direction — Brand Design — Package Design — Website Design
PurePail™ by Dooli
Dooli™ is a company that creates odor containment products & their new product, the PurePail™, keeps nurseries smelling fresh.
How to improve on a world-class product that is known by moms everywhere? Dooli had the design, and the challenge was to develop a compelling consumer brand and product name for this next-generation product.
Dooli was positioned as the master, with PurePail as the product brand. Sub-brands were created for PurePail Go, a smaller version of the main product and PurePail Hang-It, and ultra-portable product for travel.
PurePail is now being sold at Target.
Designed as part of the C42D Creative Team
