Brand Strategy — Art Direction — Brand Design — Website Design

PURE obgyn

Pure is on a mission to empower women by connecting care that is more accessible, personal, and comprehensive with a warm and seamless experience.

Their goal is to reshape and redefine their patient experience and relaunch the Pure OBGYN brand in tandem with their new location opening in Flatiron. There’s tons of noise, promises, and misinformation in women’s health, and it’s hard to know what to believe. Most OBGYN offices (when you can get in) feel clinical and impersonal, like an assembly line.

The fact is, times have changed and the modern urban patient expects more.

The founders at Pure realized this and contacted C42D to design a warm, compelling brand for their practice from the ground up, including research, brand strategy, verbal and visual identity, environmental graphics, print, and digital experience.

Designed as part of the C42D Creative Team

Brand Strategy & CREATIVE DIRECTION DAVID CARD
ART DIRECTION & BRAND DESIGN ALISON ABATE
WEBSITE Design Alison abate (In collaboration with TJ KNIGHT)
INTERIOR DESIGN CONSULTING DAVID CARD & ALISON ABATE