Brand Strategy — Art Direction — Brand Design — Website & App Design — Package Design — Product Consulting


OOVA

OOVA is a new fertility tracking system and company that is focused on women’s reproductive health.

OOVA exists to provide more accurate information around reproductive health to empower people to make better decisions. For couples looking to conceive, becoming pregnant is a defining moment of their lives, fraught with emotion and stress. When issues arise, it can cause anguish, depression and strain their relationships. By providing greater detail around reproductive cycles, OOVA informs, nurtures and ultimately empowers their users to make better decisions.


Designed as part of the C42D Creative Team

Brand Strategy & Creative Direction David Card
Art Direction & Brand Design Alison Abate
Website & App Design TJ Knight & Alison Abate
Package Design Alison Abate
Product Design Consulting David Card & Alison Abate

 
 

01 The Logo


02 The Brand


03 The Brand Applications


04 The Website and App