Art Direction — Brand Design — Website Design

Nesterly

Nesterly is a trusted housing marketplace for seniors to find quality guests, forging connections, alleviating financial burdens, and enriching lives. 

As a platform brand, Nesterly had two main audiences to connect with: hosts and guests. Because of their focus on seniors and college students, the strategy had to appeal to different segments while still projecting a unified DNA. It was our challenge to find the common ground.

Designed as part of the C42D Creative Team

BRAND STRATEGY & CREATIVE DIRECTION DAVID CARD
ART DIRECTION & BRAND DESIGN ALISON ABATE and Justin Cangiano
WEBSITE DESIGN ALISON ABATE (in collaboration with tj knight)