Brand Strategy — Art Direction — Brand Design — Website Design


K50 Ventures

K50 Ventures provides pre-seed founders with a helping hand they can trust, supporting them with a community of peers as a safe space to be themselves. 

They are a little edgy, a lot rebellious, and have limitless passion. 

A phrase we used throughout the process as our guiding light was “elevated approachability.” How could we come up with a brand that exuded cool, museum-esque style while portraying a thoughtful, friendly essence? K50 Ventures and their founders aren’t just cool, they’re good people doing good work in this world, striving to “build a better future for the 99%.”


Designed as part of the C42D Creative Team

BRAND STRATEGY Christina Papale (Verboten Group)
CREATIVE DIRECTION
DAVID CARD
ART DIRECTION & BRAND DESIGN ALISON ABATE
WEBSITE Design TJ KNIGHT