Brand Strategy — Art Direction — Brand Design — Website Design

fluent™ Health

Fluent™ Health is a health startup that is building a platform for whole care management, telehealth, wellness content, and medical records storage via a mobile app.

Healthcare in India is undergoing a shift with the rise of educated, urban middle-class professionals. Changes in attitudes are clashing with an antiquated system of record-keeping and a paternalistic mindset. The team at Fluent hired C42D to do research, create a company name, develop brand strategy and positioning, and build out the verbal and visual identity and brand messaging for this important emerging audience.

Designed as part of the C42D Creative Team