Brand Strategy — Art Direction — Brand Design — Website Design

Andala

Andala provides care delivery services to people struggling with treatment-resistant depression, anxiety, and other mental health challenges.

Our goal was to position them as a solution that provides easy access to treatment options that are safe, effective, affordable and reliable, delivered in a calm and supportive environment.

When we feel calm and grounded, it is easier to manage, take action, and move forward in our mental health journey. Through a color palette inspired by the greens and blues of a serene lake, we encourage a dream-like, meditative state of being. These soothing colors are carried through to a seamless gradient that flows from dark to light, helping patients transition to a new, brighter state of mind. Fanned patterns convey growth while simple iconography guides the way with ease and poise.